Once we decide to sell our home, how many of us want it to sell for top dollar and fast? I’m going to guess that everyone said “yes”. The key maximizing your home’s selling potential is staging.
Staging sounds like an expensive service, but in reality it can be very simple for homeowners to DIY with a little paint and elbow grease. Having your home staged when you list it is important, but equally important is how it looks in the pictures online.
When I list homes, I have them photographed with careful attention paid to camera positioning and high color saturation. Ninety percent of today’s buyers are looking at homes online before ever setting foot in them – so it should go without saying that photography makes a difference in helping your home stand out.As a homeowner, there are five key steps you need to follow if you want to stage like a pro:
As a homeowner, there are five key steps you need to follow if you want to stage like a pro:
- Repaint the interior with warm colors. Lighter shades help spaces appear larger, and buyers can more easily imagine their own decor in the home.
- Deep clean every room in the house, and complete any unfinished home improvement projects.
- Depersonalize and de-clutter. This helps the buyer to picture themselves in the home and not be distracted by your things.
- Place furniture carefully. Keeping minimal furniture in place helps showcase the home’s features and size.
- Consider adding emotional cues, such as flowers or a lit candle, to help buyers connect emotionally with the home.
These photos are the same home, pictured here staged with high-end photography, and then not staged with typical photography. Staged, this home sold for $120,000 more than the unstaged version. It also sold in 4 days, for the full asking price! The homeowners simply followed the above five steps and chose an agent that offered high-end photography to showcase their home.